Automated Trade Show Lead Capture and Follow Up

Is your Business

Exhibiting At a Trade Show or Corporate Event

in the near Future?

 

Did You Realize That

A Whopping 80% Of Your Potential Sales

are in the Follow Up

We Can Help You Save Them!

 

Introducing 

Automated Event Lead Capture and Follow Up System Across Multi-Media

from

Instant Biz Buzz

 

As you probably know with sales

The Fortune is in the Follow Up

But this is especially true with Trade Shows & Corporate Events.  

Exactly how many of your trade show sales are in the after show follow up is difficult to pin down as it depends on:

  • what you are promoting
  • the length of  your typical sales cycle
  • how many of your customers at the event are in ‘buying mode‘

Usually at Trade Shows visitors are there to look at new products and gather information.

Beyond connecting with them one-on-one and reinforcing your branding (both valuable goals), actual sales at the event are probably going to be few and far between.

For the vast majority of businesses exhibiting at Trade Shows and Events, a massive 80% + of total potential sales are in the after event follow up.

If you don’t have an effective follow up plan in place then you are probably losing the lions share of your trade show potential.

And if you do have a strategy in place I would encourage you to take a good look at it ~ especially now we’ve highlighted the revenue hidden away inside.

  • Is the way you capture leads passive and automated?
  • Is the lead capture method driven by an attractive incentive.
  • Is the incentive carefully selected to enhance the quality of the lead?
  • Will you be able to access the subscribers by text and email?
  • Can you send your list entries an instant ‘Thank You’ to their cell phone?
  • Can you send your list an instant email greeting which will be waiting for them back at home?
  • Is the entire process automated over the coming weeks and months leaving you free to run your business?
  • Is the campaign using more than one channel of communication with your prospects
  • Is the campaign designed to educate and inform your prospect as well as promote special offers?

If you answered ‘No’ to any of the above, then we can help you with a cost effective campaign that can cover all these points and will automatically build a relationship with your prospects.

When the time comes that they want what you are offering then you will still be in their mind ~ and they will come to you.

By the way ~ one final point.  

If you think your follow up campaign is covered by an email only system, you could be losing sales all the same.

Email open rates are typically down at 15%, but research has proven that a little text messaging sprinkled into the mix working alongside the email can drastically increase response and action rates.

Text messaging has a much more attractive statistic of 95% of messages read in 60 seconds.

So a text sent just ahead of a key promotional email alerting the recipient that there is something cool inside, can cause a drastic upturn in email open rates!

Intelligent, integrated campaigns using multi-media channels are the proven way to move your client into a buying position by educating, informing and offering.

The 21st century customer has either gone (or is going) mobile and is now a moving target.

But Instant Biz Buzz can give you a heat seeking missile approach and ramp up your after event sales.

For more information please contact Michael Muise at:

Your Email Here

or call 604 xxx xxxx

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