Instant Biz Buzz is a different kind of marketing service.
We don’t claim to be all things to all people and we freely admit there are some business categories where we are not the absolute best choice.
But put us in one of the many situations where we are in our element, and you’ll be pleasantly surprised what we can do.
Client List Generation
As a stand alone service, but more typically as an integral part of a broader marketing strategy, Instant Biz Buzz can build you an active and responsive client list.
Every business needs a meaningful relationship with their customer base but if you don’t know who they are and how to reach them in the first place, that relationship is sadly never going to happen.
So whatever way you slice it ~ you need a customer list.
Contact Instant Biz Buzz today and we’ll get that off your ‘to do’ list pronto!
If you want to handle the list yourself that’s no problem ~ but we invite you to try out our relationship building strategies for a while. Not only will the process be ‘done for you’ but we will do it in such a way that makes your list 2 to 3 times more responsive.
We’re not bragging ~ it’s just what we do!
SMS / Text Marketing
Welcome to the future of marketing today!
Nothing that has come before allows a business to notify it’s customers of specials or deals quite like text messaging.
And for the ability to effectively push a button and turn your quiet business location into a buzzing beehive of activity ~ text marketing has no equal.
If influencing your customers behaviour is one of your goals then you need to take a long, close look at this approach. Text marketing is nearly always the central component of an Instant Biz Buzz campaign.
Why is it so hot? Simply because around 95% of text messages are read by the recipients within 60 seconds. Now that’s client access no other communication channel is going to give you.
You may think text marketing wouldn’t work for your business as you don’t have your customers text numbers. Well if you let us build that all important customer list for you then we will have their text numbers.
The way we approach the establishment of your customer list will result in it being dominated by members who are as close as possible to your definition of your ideal customer. A few will unsubscribe along the way, but we will keep building and developing it until we are at at least 250 – 500 responsive customers on the list.
Then we can really start to have some fun and get your phone or cash register ringing (or both depending on the campaign)
Email Marketing
Email marketing has been around for a while now and has seen a reduction in it’s effectiveness due to the ever present scam or spam emails we all get every day.
Open rates are currently at around just 15% which would almost make you dismiss it altogether as a viable marketing alternative. But email scores well if you can just get people to open them.
Stylized emails with strong content, links to sales pages and informative video are just a few of the powerful ways email can work for your business.
So what about that depressing 15% open rate. Don’t worry about it.
Instant Biz Buzz has ethical strategies which will elevate that open rate up to much more acceptable levels ~ on a par with text marketing.
Plus you’ll never have to worry about customers feeling spammed.
Direct Mail
Direct Mail can work, but for many businesses it can be overly expensive and difficult to test.
When you’re using Direct Mail as your main marketing thrust and trying to perfect the ad copy, the look & feel and all the other set up headaches, it can be a bit of a nightmare.
You finally get what you hope is an effective mailout together after 13 design proofs and 47 emails to your designer ~ it goes out and falls flat on it’s face.
Next time you go to the washroom and flush, have a good listen to that noise. That’s basically how your Direct Mail campaign sounds if you’re using it the way all too many businesses are.
Basically they are branding with it ~ raising their profile in the hope that the next time you need whatever they have, you’ll think of them and look them up. Branding is good, but you need sales now not in 6 months.
Direct Mail with Instant Biz Buzz and we will take a different approach designed to get your customer / client list taking action. And your brand development will happen at the same time.
Talk to us today to find out more about our Direct Mail techniques.
Webinar Services
Website Seminars are mind blowingly awesome once you start to realize how well they can work for absolutely any business.
Including yours!
- your client retention rates will go onward and upward
- your marketing costs will go down
- your marketing dollars wastage will be insignificant
Video marketing has made huge strides onto the main stage recently as people love to watch short presentations without any fear that they will be pushed into a sale.
If a picture says 1000 words then a video can say about a million ~ if you get in front of the camera yourself and let your prospect listen to you, watch your body language and start to get to know you a little then trust and rapport are starting to be established.
By the time they get to meet you in person they feel like they know you already ~ that warm, fuzzy start is basically money in the bank because when they want what you have, they’ll be thinking of you first.
A webinar is basically a longer video giving your followers an opportunity to get to know you and your business even more intimately. Keeping it informative, interesting and fun will keep your people engaged ~ the next thing you know you’re getting customers and inquiries from all kinds of directions as the webinar goes viral.
