If you manage or own any kind of restaurant from a fine dining establishment to a specialty pizza take-out, you undoubtedly already know the profitability of your establishment lives or dies based on the loyalty and ongoing patronage of your existing customer base.
If your number of customers varies widely and unpredictably from day to day, you probably find it difficult to manage both the size of your kitchen and front of house staff, and your inventory levels of fresh food items.
If your servers and cooks are over-burdened and are delivering meals slowly because you’re understaffed on an unexpectedly busy night, or if you have too little inventory to meet the demand of popular dishes, your customer satisfaction levels and future sales can plummet.
By the same token, if you schedule too much staff for the volume of customers or you have to throw out food that doesn’t get sold, your profitability gets eaten away.
It only makes sense to do whatever you can to make sure your customer flow is as even, steady and predictable as possible and your tables stay full.
The level of your customer loyalty also affects your profitability for the following reasons:
It costs you 6 or 7 times more to get a new diner in the door using advertising and discount promotions than it does to keep an existing customer happy and constantly coming back again and again.
New customers are typically much more price discriminating when choosing some place new to try. Conversely, existing customers have already experienced the value of the other aspects of your restaurant, like the friendliness and efficiency of your staff, your great-tasting food and the ambiance and convenient location of your establishment.
After a few visits, your loyal customers will be experiencing growing comfort, rapport and trust with your restaurant and staff. At that point they’ll be more inclined to recommend you to friends and even bring new guests in with them, which of course gives you the double benefits of increased sales and the opportunity to create new loyal customers.
Instant Biz Buzz uses intelligent & integrated marketing channels simultaneously and cutting edge technology to reach your customers by their preferred communication channel, whether that be email, text, online video, Facebook etc.
We work hard on your behalf to build a responsive list of customers that feel like they know you using a variety of innovative techniques.
You can learn from feedback from them about how to improve operations, keep your restaurant on top of their mind in between their visits and encourage their loyalty with appropriate surprises. Once you win your customers loyalty and cultivate a two-way communication process then your customer acquisition problems are effectively over, leaving you to focus on creating amazing food and delivering unforgettable dining experiences. In other words focus on running your restaurant!
You can also keep your tables full during off peak hours by instantly communicating time limited special offers. Push a button, rack up more sales whenever you need them. It doesn’t get much better or easier.
