Building a buzz for your business ~ whatever it may be ~ is more science than art!
We apply the same proven principles whether you operate a chiropractors practice, a dog grooming business or a florist.
Every successful business depends on having a client list and an intimate relationship with that list.
If you don’t have a client list at this time then we have strategies to establish one for you.
If you have a list but it’s been lying dormant and neglected for a while, we have ways to re-activate it for you and bring your old customers back
And if you do have a list ~ great!
We will apply our relationship developing strategy to it and double or triple the value you currently get out of it.
We’ll build a Buzz leaving you free to build your business!
Now consider some facts:
- 95% of people looking for products and services do their research on the Internet ~ either at work or at home, and increasingly on their mobile hand-held devices.
- It’s proven that it is 7 or 10 times less expensive to market to an existing client than to create a new one.
- The modern consumer (Customer X) has a trust level of 78% of friends recommendations but only 15% trust of advertising.
- Text messages have a staggering 95% open and read rate within 60 seconds of being sent compared to just 15% of emails being opened within 48 hours.
- On average Customer X reviews information on a product or service from 3 different marketing channels (social media, text, direct mail, email etc) before making a buying decision.
To ignore these strong trends and facts would be short-sighted as this is the new reality
The good news is that if you communicate with Customer X on his terms via a channel he likes to receive information relevant to his lifestyle and personal interests, then it is so much easier to build that vital intimate relationship, which leads to customer loyalty, long customer lifetime and increased customer spending.
What would you rather have?
10,000 people a week skipping over your ad in the local paper or not knowing anything about you in the phone book.
Or 100 customers enjoying learning more about your business services, being treated to occasional surprise treats and telling their friends on Facebook how awesome your business is.
Trust us when we say Quality beats Quantity!
So we agree ~ we need to market via the channels Customer X is tuned into these days.
And this is nothing new you might think as:
- email marketing has been going on for years
- direct mail was around when Caveman A first lobbed a convenient rock at Caveman B
- text marketing (well, OK that is pretty recent actually!)
True enough ~ some of the marketing methods we use are not new so at first glance we might look like just another marketing company ~ but it’s the way we use these marketing channels in an intelligent, integrated way ~ one channel supporting another, overlapping the same message automatically ~ creating the effect of Customer X hearing about a product from several different channels.
Then you have the start of a real customer or client relationship which will serve your business many times more than a one time sale.
