Welcome to
Instant Biz Buzz!
Whether you call people who use your products and/or services customers or clients, it doesn’t matter ~ getting your message in front of them is a very different challenge these days.
Phone directories and print advertising are falling by the wayside ~ even being top of Google search isn’t quite as powerful as it used to be.
Time to Face Some Facts
The fact is if you continue marketing the same way you have in the past, you will waste your money, fail to win new clients, lose existing clients and ultimately your business will close its doors. Let’s not go there!
Of course, the traditional marketing methods do still work in 2012 to a degree ~ newspaper ads still get read, radio ads get listened to and people do still pick up the print version of Yellow Pages.
But with each passing day the social shift is taking place. So to put things in perspective we're not suggesting you should run out and cancel all your existing marketing. However you should definitely start allocating a serious portion of your marketing dollars to the new media which is buzzing all around you.
As technology has swept through society like a forest fire, Customer X, as we’ll call him, has gone mobile ~ and at the same time as becoming a moving target he has become more discerning of the advertising information he is willing to tolerate.
He does still want to hear about products and services, but it has to be relevant to his specific lifestyle and on his own terms, via his preferred communication channels.
At first glance you might think bring back the good old days, but actually once you get a grasp on the fact things have changed, then you’ll be pleased to realize a rosy future lies ahead.
The good news is you can build a stronger, more intimate RELATIONSHIP with Customer X if you just take a little time to play the game on his terms.
He doesn’t want to be sold. He wants to be informed and educated.
He doesn’t believe marketing hype or pressure tactics ~ he takes note of social proof and recommendations.
The key to successfully opening the door to your business future, and targeting Customer X with marketing like a heat seeking missile, is in building an INTIMATE RELATIONSHIP.
And Instant Biz Buzz can help you do just that!
